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Hi, I'm Saba

I'm the face behind Out of This Word. 

People say I'm a professional rebel and an untamed volcano of ideas who loves collaborating on meaningful projects. I'd like to think I'm just a curious human being.


But it's true that all I do is think about words.


Despite the brand's name, my copywriting adventure started in a very down-to-earth way. So there is no 'Pulitzer-Prize-winning-' or 'note-scribbling-on-a-napkin-at-a-café-' story to tell (yet).

It's just me, my laptop and the write words.

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So here are some fun facts about me instead


Fact #1

I have a degree in


So I always ensure that

my editing and proofreading

are done write.


My copywriting debut was

with Amnesty International.

I wrote about 

corporate responsibility

in aviation.

Fact #2


I am a certified

English teacher.


So I take my

word choices

pretty seriously.

Fact #3


Fact #4

I know a thing or two about

digital marketing.

I used to work

as a social media manager,


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Fact #5

I have the best copywriting ideas

in unlikely circumstances.

They include hiking,

wine tasting or

riding a rollercoaster.


Fact #6

I like to experiment with my

copywriting from time to time.

Once, I wrote a lipogram

without the vocal "a" for

my LinkedIn profile.

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Fact #7

My favourite word​ of all time 

is "truant".

I don't know why - 

I really liked going to school

as a kid. 

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Fact #8

I am a huge fan of all kinds 

of word games. 


I'm mildly obsessed

with 'Wordle'.

Are we the write match? 
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